7 time management strategies for freelancers in 2025
Struggling to stay on track? Try these 7 time management strategies for freelancers to boost focus, save time, and hit your goals
User-generated content (UGC): The key to brand growth in 2025
Discover how brands like Fenty Beauty and GoPro use user-generated content (UGC) to build trust, boost engagement, and drive sales without spending a dime on ads…
How expert marketers balance creativity and data for successful campaigns
Discover how expert marketers combine data-driven insights in their real-world workflows...
Rethinking content for an AI-first future: 6 tips from Aisha Owolabi (+ examples)
Wondering how to set your brand apart in an AI-obsessed world? Refresh your content strategy with these unconventional yet effective tips from a marketing expert.
3 editors share what makes a standout B2B piece
Learn to create B2B content that engages and converts from expert editors who know how to stand out in a crowded market.
A guide to building a personal brand that attracts global opportunities (+ examples)
Ever instantly linked an idea, topic, or style to a marketer? That’s personal branding in action! Follow these 9 easy steps to build your personal brand and attract global opportunities.
Top 11 AI tools for marketers in 2025
Don’t be the marketer who fears AI will take their job—be the one who uses AI to stay ahead of the competition. Discover the top 11 AI tools for marketers in 2025!
7 hidden direct traffic tactics marketers often miss
Don’t spend all your budget on ads just to acquire traffic. Try these 7 cost-effective tactics to attract visitors to your website.
The essential guide to landing international remote marketing roles (+ companies that hire globally)
Are you a marketer leaving your global job search to chance? Explore tested strategies, actionable tips, and tools to secure international remote roles.
2024 at Smarketers Hub: The year of many firsts
Reflecting on a transformative year at Smarketers Hub in 2024. From launching a thriving Slack community to hosting impactful events and shaping marketing careers. Discover lessons, milestones, resources and how we plan to pivot in 2025.
Highlights from the Marketers on Marketers event
Looking to excel as a marketer? Get expert advice on job searching, managing finances, and building a thriving marketing career.
SME content: How to source expert quotes (without conducting any interviews)
Boost your content’s credibility and save time with these 5 hacks for sourcing expert quotes without interviews.
Promise Ekewuba: Relationships and community have transformed my career
In this member feature, Promise Ekewuba shares his move from geology to marketing, how relationships and communities shaped his career, his strategic approach to growth, and why building a global career matters in today’s economy.
We’ve joined forces with Treford to bring no-code tech skills to African marketers
We’ve teamed up with Treford! Discover how our latest partnership provides access to learning programs for marketers.
How to pitch to international clients as a freelancer (+ tips from expert freelancers)
Learn practical ways of pitching to international clients to get high-paying freelance gigs, including insights from experienced freelancers.
Mastering product teardowns with Lade Falobi
Explore key insights from Lade Falobi on effective product teardowns, common product missteps, and essential tips for aligning product and marketing teams.
How to create content for every stage of the buyer's journey
Creating content for every stage of the buyer's journey shouldn't be a hit or miss. Use our comprehensive guide to write content that converts prospects to repeat customers.
Career lessons from Lade Falobi - General Manager, EarlyNode
Meet Lade Falobi: the B2B SaaS expert who’s brilliantly combining growth marketing and product management and leading a team of marketers in an international company after only two years out of university. She narrates how she got crowned the queen of Product Teardowns by friends and why her newsletter, Marketing for Geeks, is a must-read for anyone serious about marketing.
Top marketing communities for Africans
The best marketing communities for Africans to develop skills and expand their professional networks.
Building the first volunteer program at Smarketers Hub
Learn how we built a successful learning program at The Hub, to help early-stage marketers gain practical experience in a marketing field and expand their portfolio.