Impact story: How a CV review sparked a mindset shift for Sandra Tabansi
Read the story of how a single opportunity helped to shape the career of this content marketer, causing her to be more intentional about her work and tracking the results it drives.
How to reset your marketing career goals mid-year (+ a mini-case study)
Feeling off track in your career this year? Discover a practical framework to pause, reflect, and reset your goals, plus real-life examples from marketers who’ve done it.
How to build a content strategy for your personal brand as a marketer
Never run out of content ideas again. Follow these 6 proven steps to create a personal brand strategy that keeps you consistent, gets you noticed, and attracts real opportunities in 2025.
Career lessons from Lani Sodunke - Founder, BaxAnalytics
From freelancer to SaaS founder, Lani Sodunke shares insights on data, ethical AI, and how marketers can grow with clarity, intention, and purpose.
Member story: Uchechukwu Arinze knows she doesn’t have to do it alone
Read the story of how a product marketer turned setbacks into springboards, from a tearful moment at Lekki Gates to launching an email marketing tool.
A marketer's guide to reducing SaaS churn
Want to know why customers leave, how to re-engage them, and the best tools for improving retention and revenue? This guide shows you how to reduce SaaS churn as a marketer, plus case studies of brands doing it right.
7 time management strategies for freelancers in 2025
Struggling to stay on track? Try these 7 time management strategies for freelancers to boost focus, save time, and hit your goals
User-generated content (UGC): The key to brand growth in 2025
Discover how brands like Fenty Beauty and GoPro use user-generated content (UGC) to build trust, boost engagement, and drive sales without spending a dime on ads…
How expert marketers balance creativity and data for successful campaigns
Discover how expert marketers combine data-driven insights in their real-world workflows...
Rethinking content for an AI-first future: 6 tips from Aisha Owolabi (+ examples)
Wondering how to set your brand apart in an AI-obsessed world? Refresh your content strategy with these unconventional yet effective tips from a marketing expert.
3 editors share what makes a standout B2B piece
Learn to create B2B content that engages and converts from expert editors who know how to stand out in a crowded market.
A guide to building a personal brand that attracts global opportunities (+ examples)
Ever instantly linked an idea, topic, or style to a marketer? That’s personal branding in action! Follow these 9 easy steps to build your personal brand and attract global opportunities.
Top 11 AI tools for marketers in 2025
Don’t be the marketer who fears AI will take their job—be the one who uses AI to stay ahead of the competition. Discover the top 11 AI tools for marketers in 2025!
7 hidden direct traffic tactics marketers often miss
Don’t spend all your budget on ads just to acquire traffic. Try these 7 cost-effective tactics to attract visitors to your website.
The essential guide to landing international remote marketing roles (+ companies that hire globally)
Are you a marketer leaving your global job search to chance? Explore tested strategies, actionable tips, and tools to secure international remote roles.
2024 at Smarketers Hub: The year of many firsts
Reflecting on a transformative year at Smarketers Hub in 2024. From launching a thriving Slack community to hosting impactful events and shaping marketing careers. Discover lessons, milestones, resources and how we plan to pivot in 2025.
Highlights from the Marketers on Marketers event
Looking to excel as a marketer? Get expert advice on job searching, managing finances, and building a thriving marketing career.
SME content: How to source expert quotes (without conducting any interviews)
Boost your content’s credibility and save time with these 5 hacks for sourcing expert quotes without interviews.
Promise Ekewuba: Relationships and community have transformed my career
In this member feature, Promise Ekewuba shares his move from geology to marketing, how relationships and communities shaped his career, his strategic approach to growth, and why building a global career matters in today’s economy.
We’ve joined forces with Treford to bring no-code tech skills to African marketers
We’ve teamed up with Treford! Discover how our latest partnership provides access to learning programs for marketers.