Meet Lade Falobi: the B2B SaaS expert who’s brilliantly combining growth marketing and product management and leading a team of marketers in an international company after only two years out of university. She narrates how she got crowned the queen of Product Teardowns by friends and why her newsletter, Marketing for Geeks, is a must-read for anyone serious about marketing.

The best marketing communities for Africans to develop skills and expand their professional networks.

Learn how we built a successful learning program at The Hub, to help early-stage marketers gain practical experience in a marketing field and expand their portfolio.

We’ve teamed up with Earna! Discover how our latest partnership provides access to retirement and health plans for marketers.

Over the past three months, we’ve had the privilege of volunteering at Smarketers Hub as community managers. Through this journey, we documented how we’ve grown in ways we never anticipated, particularly in areas like ownership, time management, writing, and collaboration.

We’ve teamed up with Cleva! Discover how our latest partnership provides smarter financial solutions and opportunities for growth in the global marketplace.

Getting paid for your services is one of the most annoying hurdles to cross as a freelance writer or marketing consultant. This article will make that easier for you.

In six steps, learn how to create a content calendar, including extra tips and templates to guide your execution.

If you are a new marketer looking to build a high-quality portfolio without work experience, here are four mock project ideas for your marketing portfolio.

Learn how Ama Udofa, Content Marketing Lead at Grey, transitioned from biochemistry to a successful career in marketing. Discover his secrets to storytelling for growth and how to land your dream marketing job.

Want to work in Fintech on a global scale? This edition of our ‘Expert Feature series’ narrates the career path of Efe Uduigwomen, a Growth Marketer at the leading US Fintech company. Efe shares her experience landing roles at top Nigerian Fintech startups and how a master's degree unlocked her international career.

Join our 3-month Volunteer Program at Smarketers Hub and contribute to our community of 1500+ smart marketers. Build your global marketing career with us!

We sat down with Oluwatofunmi Alo - Product and Content Marketing genius to delve into her marketing journey and the valuable lessons she's picked up in the 6 years she’s been in the profession.

Everything we got up to in 2023, and a sneak peek into our plans for 2024.

The best gift for your favorite marketer is a magical bottle of data-driven creative ideas. The second best is one of these items.

Unsure which marketing role fits you or looking to transition into a new area? Explore 9 marketing career paths and discover essential resources to level up your skills and succeed in the industry.

Meet Milton Tutu, one of the youngest Chief Marketing Officers (CMOs) in Africa. His career journey began as a life coach, where he earned his first million by selling digital products. Today, he leads the marketing efforts at Selar. In this article, we will explore Milton's daily routine, the path that led him to Selar, and how his unwavering optimism catapulted him into the life he's always dreamed of.

Ajoke Emekene is a growth marketer who specializes in performance and lifecycle marketing and currently holds a position as the Clients Solutions Manager for our favorite clock app, TikTok. How did she land her role and what exactly is performance and lifecycle marketing? This article answers all of that and we’ll be starting from the very beginning. Keep reading to learn more about this brilliant marketer.

Discover 11 must-read marketing newsletters that keep you informed on the latest trends, strategies, and insights. Perfect for marketers seeking expert advice and industry news in bite-sized, actionable formats.

Events are a time-tested marketing strategy. Companies often consider hosting events to achieve their marketing goals. As a marketer, event marketing offers a dynamic approach to engaging audiences, establishing strong brand awareness, and fostering enduring connections. This article explores how to achieve the best return on investment (ROI) when sponsoring events.