Events are a time-tested marketing strategy. Companies often consider hosting events to achieve their marketing goals. As a marketer, event marketing offers a dynamic approach to engaging audiences, establishing strong brand awareness, and fostering enduring connections. This article explores how to achieve the best return on investment (ROI) when sponsoring events.

Recently, we had the pleasure of sitting down with Peace Obinani, the visionary Founder of Non-Tech in Tech and an accomplished Product Marketing Manager at PiggyVest. She graciously shared valuable insights into her remarkable career journey, which took her from a social media manager to product marketing.

At the end of this piece, you’ll have learned how to level up as a writer, and seeing generative AI as a threat would be beneath you - Ruthie Okere, a contributing writer for Smarketers Hub, outlines seven (7) habits of marketers who can easily be replaced, and provides valuable insights on how to avoid falling into the same category.

Oche Writes is a Content Marketing Trainer with over 5 years of experience. He’s worked with some of the largest brands in Nigeria to deliver top-notch content marketing strategies. Keep reading as we dive into Oche’s marketing career and uncover his journey so far, key highlights, challenges, and lessons learned.

In this article, Nkechi, a contributing writer dives into the practical implementation of the PLG strategy, going beyond theoretical concepts. She shares how new startups can leverage this framework in five easy steps to double user acquisition, adoption, engagement, and retention.

Read all about our strategic partnership with Talentpoel, a talent platform matching non-technical mid-level/senior-level experts in Africa to global tech companies and startups.

In this piece, our contributing writer, Favour shares the best content marketing strategies for success sourced from some of the best marketing leaders worldwide.

In this article, Jeremiah Ajayi shares his career journey from dreaming about working as a scriptwriter in Hollywood to his current role at Stears and why VC marketing piqued his interest. Keep reading to learn more!

In this article, the Selar marketing team shares the planning process, outcomes, and impact of their revolutionary Selar100 campaign. Keep reading to learn more!

Read all about our recent partnership with Blurpe, a talent training and development platform, to connect marketing talents with job opportunities in established, globally-recognized institutions.

Keep reading as we dive into Tamilore Oladipo's marketing career and uncover her journey so far, key highlights, challenges, and lessons learned.

Search Engine Optimization (SEO) can be a daunting task for all marketers. This blog shares ten must-read tips to supercharge your SEO strategy.

For this International Women’s Day edition of our Community Feature series, we sat down with Lily Ugbaja, an impressive content strategist, speaker, and mom, to get insights and share lessons from her 7+ years of marketing experience.

See insights and learnings from Binjo Adeniran’s decade-long experience in marketing, where he successfully built awareness for lots of innovative products before they even became a fad.

Email marketing remains one of the most effective ways of reaching prospects and existing customers. See 10 tips to help you get the most out of your email marketing strategy.

Open for the best tips and strategies for success in your first 90 days in a new role. All the best!

Optimise your marketing portfolio with these 5 elements and stand out from the competition!

Want to break into higher-paying marketing roles? These 8 actionable tips are tailored to help you stand out, boost your skills, and position yourself for growth across the global stage.

See how marketing teams can leverage AI applications, including ChatGPT for increased efficiency.

In today’s highly competitive remote work market, how can you stand out to potential employers? Read this article to find out!